What’s more Boring than a free coffee? In collaboration with Boring Milk, we created a playful campaign offering customers a FREE Boring Oat Milk Slushie. Designed to cut through with humour and brand personality, the activation was supported by a local billboard and a social reel, captured in chef Gareth Whitton’s signature tone of voice. The result was a lighthearted, high-impact moment that drove both engagement and in-store traffic.

February, 2026